This team was in large part my pathway into design, and sports design specifically. Rogue was my design playground, where I was able to experiment and see my designs come to life. For three years, as the merchandise coordinator and social media manager for UC Davis Women’s Ultimate, I established a brand identity for Rogue through social media presence, photography, apparel design, and a full jersey kit redesign.
Given the unique tight-knit nature of this sports team, as well as its larger community, I used design to reflect those values and identity growing both the legitimacy and community.