This three-part project for the Sacramento Kings 2024 City Edition involved a jersey release campaign, a retail collection launch supporting the jersey, and a full arena, OOH, and social, look + feel.

The initial arena campaign was based around designing for a solve of having no jersey imagery. For this reason, I chose to take an illustration route, highlighting elements of the city, our big three players, and using color + texture to create a vintage feel.

After fully developing the arena campaign, we pulled elements across the jersey release look and retail collection campaign to unite the full city push.

Art Direction: Nichole Amberg, Ryan Brijs
Photography: Conner Schuh